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mozilla to host "opting in to do not track" open summit as part of internet week new york on may 17th

Half-day summit to explore new technologies that allow consumers to opt out of third-party web tracking

www.internetweekny.com/special_events/mozilla

Alisa Finkelstein, alias@pkpr.com
PKPR, 212-627-8098

Internet Week New York Headquarters at 82 Mercer Street. (May 11, 2012) - New York, NY (May 9, 2012) – Putting a spotlight on online privacy, Mozilla will host Opting in to Do Not Track, a free, half-day summit during Internet Week New York exploring new technologies that allow consumers to opt out of third-party web tracking.

Hosted by Mozilla, the award-winning maker of Firefox and advocate for the open web, the summit will take place from 8:00am to 1:00pm on Thursday, May 17th at Internet Week New York Headquarters at Soho’s 83 Mercer. While the summit is free, attendees must register in advance at www.internetweekny.com/special_events/mozilla .

Speakers will include industry leaders, policy makers, privacy advocates and advertising experts, who will explain how Do Not Track promises to address real consumer privacy concerns while maintaining a vibrant and innovative advertising ecosystem. Festival-goers will also hear from experts who have already implemented Do Not Track, and get an inside look at how to get their organizations to promote the initiative.

Much like the popular Do Not Call registry, Do Not Track initiatives aim to provide consumers with easy-to-use tools for opting in and out of data collection; collecting the least amount of information necessary; and putting people in control of their information and online experiences.

Mozilla's acclaimed browser, Mozilla Firefox, currently offers a Do Not Track feature in its web products that lets users express a preference not to be tracked online. The feature allows users to tell third parties that they want to opt out of tracking for purposes like behavioral advertising.

“Internet Week serves as an ideal backdrop for NYC’s digital community to dig into developments related to Do Not Track,” said Alex Fowler, Mozilla’s Global Privacy and Policy Leader. “Our primary objectives will be to get beyond the hype, dispel misnomers and encourage companies to get engaged in how DNT will fit into their business practices.”

"We are thrilled to partner with a pioneer like Mozilla to explore the challenge of protecting online privacy," said David-Michel Davies, co-chair of Internet Week New York. "The summit promises an eye-opening and hands-on look at the industry can give consumers greater control over the ways their personal information is collected, used, stored and shared online."

Since its debut in 2008, Internet Week New York has become a global showcase for New York City’s thriving technology industry. Internet Week New York 2012 is expected to bring more than 45,000 people from around the world to nearly 225 events throughout the city, including such hot-ticket favorites as The Webby Awards hosted by Patton Oswalt, The Webutante Ball, Walkabout NYC, and Time Inc.'s "10 NYC Startups To Watch".

The festival is organized by the International Academy of Digital Arts & Sciences (IADAS), in cooperation with the Mayor’s Office of Media and Entertainment.

About Mozilla Mozilla is a global, nonprofit organization dedicated to making the Web better. We emphasize principle over profit, and believe that the Web is a shared public resource to be cared for, not a commodity to be sold. We work with a worldwide community to create open source products like Mozilla Firefox, and to innovate for the benefit of the individual and the betterment of the Web. The result is great products built by passionate people and better choices for everyone. For more information, visit www.mozilla.org # # #