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FOR INTERNET WEEK NEW YORK, OVER 200 EVENTS WILL PUT GLOBAL SPOTLIGHT ON NEW YORK CITY’S TECH LEADERSHIP

From May 14-21, Internet comes to life across the city with events highlighting NYC’s top startups, digital culture, media & advertising, women in tech, and more


Patrick Kowalczyk
patrick@pkpr.com
212 627 8098

New York, NY (May 09, 2012) - From panels and parties to concerts and conferences, over 200 events taking place across New York City will put a global spotlight on the City’s thriving technology industry during Internet Week New York from May 14-21, organizers announced today.

More than 45,000 people are expected to attend the festival which will showcase New York City’s leadership in digital culture, commerce, finance, fashion, media, advertising, and entertainment. Living up to its reputation as the ultimate crowd-sourced festival, Internet Week New York, presented by Yahoo!, will feature events hosted by a cross-section of organizations that reflect the breadth of the city’s tech industry – from wildly successful startups like Tumblr, BuzzFeed, and Warby Parker to veteran powerhouses like Time Inc., IAC, and AOL.

The events will be headlined by a diverse range of innovators and thought leaders, including Bjork, Louis C.K., Billy Beane (of Moneyball fame), Barry Diller, Annie Liebowitz, Anthony Bourdain, David Carr and Brian Stelter of The New York Times, and Mozilla Foundation chair Mitchell Baker.

According to Internet Week New York co-chair David-Michel Davies, the festival’s jam-packed schedule reflects many of the trends that are helping to make New York City a global technology and digital media hub.

o New York City’s tech startups, which received nearly $500 million in venture capital investments in 2011, will be celebrated at Time Inc.’s 10 NYC Startups to Watch, while dozens more of the city’s hottest startups, including OMGPOP, Boxee, and Codecademy, will welcome festival-goers during a citywide open house on May 18th.

o With women twice as likely to start new companies in New York than in Silicon Valley, Internet Week New York will feature discussions with founders of the city’s leading women-led startups, including Birchbox, Artspace, and Fashism, as well as networking brunches and meetups for women in the tech industry.

o New York’s position as a global arts and culture capital will be on full display as festival-goers enjoy storytelling nights at Housing Works Bookstore Café and The Loom in Bushwick, concerts like Last.fm Live at Webster Hall and Girls Who Rock & FlashFWD at the Gramercy Theater, and exhibits at Internet Week New York Headquarters, The Museum of the Moving Image, The W Hotel Times Square, Soho Gallery or Art, and the World Financial Center Winter Garden.

o The city’s tech industry provides full-time employment for more than 25,000 people. New Yorkers looking to breaking into the industry or grow their careers and businesses can take classes in the Internet Week HQ at 82 Mercer on everything from coding to app-building or attend a wide-range of sessions on topics like mastering the art of food blogging or the secrets to creating a viral video.

“There is literally something for everyone at this year’s festival, whether you are an iPad-carrying entrepreneur, a cultural thrill-seeker, or a social media fanatic,” said Davies. “The festival lineup captures the groundswell of energy and creativity in New York by shining a spotlight on everything from the city’s top startups to its innovation in digital culture and media to the women-led, New York-based companies re-shaping the industry.”

The full schedule for Internet Week New York can be found at http://www.internetweekny.com/schedule. The Internet Week New York iPhone app, developed by Slalom Consulting, which will be available for download on May 14.

Internet Week New York Passes ($20 to $399), which provide full access to more than 75 events at Internet Week New York’s new 55,000 square-foot headquarters at Soho’s 83 Mercer, can be purchased at http://www.internetweekny.com/orders. Sponsors of Internet Week New York 2012 include: Presenting Sponsor Yahoo!, and Official Sponsors IAC, Revlon, Crowded Room, Aereo,Vitamin T, A+E Networks, Uber, AT&T AdWorks, Netmining, UKTI. NBC 4 New York, Livestream, Slalom Consulting, GGGroup, Microsoft Hotmail, Buddy Media, About.com, SoundCtrl, Juicebox, Evian, Stella Artois, and Demand Media. Partners include: Creators Project, VICE, Design Within Reach (Design Partner), Vault49 (Official Creative Partner), GrandLife’s Soho & Tribeca Grand Hotels, General Assembly, Roomorama, RCRD LBL, Thrillist, Last.fm, Asia Dog, Lonestar Empire, Panade Puffs & Pastries, and Robicelli’s, and media partners The New York Times, Flavorpill, Financial Times, The Next Web, MediaPost, Mass Appeal, Percolate, The L Magazine, Yelp, Fusicology, Tracx, IFP, and Refinery 29.

Highlights of the festival include:

Startups

o Walkabout NYC – New York City’s most exciting digital companies, start-ups, and incubators, including Tumblr, OMGPOP, Boxee, and TechStars NYC, host a citywide open house. (May 18, Offices Citywide)

o Time Inc.'s 2nd annual 10 NYC Start Ups to Watch - Time Inc editors recognize ten of New York City’s most exciting digital start-ups in areas from retail to entertainment to social media, including Codecademy, Art.sy, and Stamped.com. (May 16)

o New York City startups and entrepreneurs pitch their ideas to investors at events at The Hatchery (May 16, Hatchery 500) and Gstaad (May 15, Gstaad).

o Startups like Uber, Bundle, Campalyst, Cognitive Match, Digital Brand Architects, Elephanti, Friendthem, Mobli, Picksie, and Postano, Roomorama, MCDM will demonstrate their products and services to festival-goers at Startup City (May 14-21, Internet Week New York HQ at 82 Mercer)

Media and Advertising:

o Mashable’s Pete Cashmore, Buzzfeed's Jonah Peretti and Federated Media’s John Battelle will be among the innovators sitting down for The Webby Sessions. (Onstage, Internet Week New York HQ at 82 Mercer)

o Anthony Derosa (Reuters), Jessica Coen (Jezebel), Ben Lerer (Thrillist) at I Want Media’s Future of Media 2012. (May 18, New York University)

o Josh Quittner (Flipboard), Bob Bowman (MLB) at IAB Innovation Days. (May 16, Skylight Soho)

o Web TV stars Tyrese Gibson and Duff Goldman – IAC convenes top TV execs Furious Five star Tyrese Gibson, and celebrity chef Duff Goldman to discuss why the Web’s creative freedom and flexibility are luring more A-listers, and how to stand out in a saturated field. (May 17, Internet Week New York HQ)

o The Clio Awards honoring Anthony Bourdain and Annie Liebowitz: The global awards competition for advertising, design, interactive and public relations.

o Barry Diller (IAC), Heather Armstrong (Dooce), Garret Camp (StumbleUpon) at The Conversational Marketing Summit: Thought leaders from the technology, consumer goods, and financial services industries explore how to practically apply digital marketing practices in today’s evolving market. (May 14, Skylight Soho)

Digital Culture

o The 16th Annual Webby Awards with Patton Oswalt – Concluding Internet Week New York, the star-studded awards gala, hosted by Oswalt, will feature winners like Bjork, Louis C.K. and Pinterest delivering the Webbys’ famous 5-Word Speeches in the tradition of past victors like Al Gore (“Please don’t recount this vote). (May 21, Hammerstein Ballroom)

o The Webutante Ball – A sold-out “prom” for New York’s tech scene, complete with King and Queen, toasting the internet’s dominance in pop culture. (May 16, Marquee)

o Comedians Billy Eichner (Funny or Die) and Seth Herzog (Jimmy Fallon), Kenyatta Cheese (Know Your Meme), and Paola Antonelli (Museum of Modern Art) are among the speakers on dozens of panels at Internet Week New York Headquarters. (Onstage, Internet Week New York HQ at 82 Mercer)

o Instagram NYC Photo Exhibit at The W Hotel Times Square -- New York City’s most talented Instagram photographers come out from behind their iPhones and into the spotlight in one of Manhattan’s first ever Instagram photo exhibitions. (May 14, W New York – Times Square)

o Last.fm Live at Webster Hall with Vacationer and Magic Wands.

o Art Of Apps Exhibit at Soho Gallery of Art: Witness the future of art as Peter Rojas, gdgt co-founder and creator of Engadget, Gizmodo, Joystiq, and RCRD LBL, hosts an exhibit of art interface design for iPhone and iPad by some of the digital world’s top designers. (Soho Gallery of Art, May 14-21)

o Tech Storytelling Night at Housing Works Bookstore Café – Longreads, celebrated for uncovering the best long-form stories on the web, brings together five reporters from Bloomberg Businessweek for an evening of tech storytelling. (May 14, Housing Works Bookstore Café)

o Interactive art installation by acclaimed multimedia artist Ivan Depeña and Jared Schiffman’s Spatial Media Class at New York University’s ITP Project. (May 14-17, Internet Week New York HQ at 82 Mercer)

o Parsons MFA Design + Technology 2012 Thesis Exhibition: Installations and performances, objects and apps, games and video, and interactive experiences that explore the dynamic role of technology in our current lives. (May 14-19, Parsons)

o JODI: Street Digital at The Museum of the Moving Image -- JODI, influential pioneers of net.art, shift their focus from the desktop to the street. Drawing on LED screens, smartphone apps, video games, and YouTube videos, the exhibition reflects the assimilation of media technology into every aspect of the world at large. (May 15, Museum of the Moving Image)

o Presentation Party Night at The Loom in Bushwick: Six experts from various fields talk about the way the internet is changing our daily lives. (May 20, The Loom)

Women in Technology

o Why Being a Good Executive has Nothing to Do With Being a Woman – Birchbox's Hayley Barna and Artspace's Catherine Levene discuss why their success has nothing to do with the fact that they are women, despite the media's desire to draw a connection. (Onstage, Internet Week New York HQ at 82 Mercer)

o A Panel of Founders Discuss: How Fashion Tech Startups Get Funded – Brooke Moreland (Fashism), Tara Hunt (Buyosphere), and other women founders share their experiences in obtaining funding for their startups. (May 14, Wix Lounge)

o The Rise of the Anti-Lady Mag – Jezebel editor-in-chief Jessica Coen and BuzzFeed editor Amy Odell explore the advent of the anti-Lady Mag, from Sassy Magazine to blogs like Rookie, The Hairpin, and Jezebel. (Onstage, Internet Week New York HQ at 82 Mercer)

o Advancing Women in Technology – Women tech leaders share the challenges they've faced and the lessons and skills that have made them successful. Hosted by The White House Project, which works to advance women in business, politics, and media, and venture collaboration forum The Hatchery. (May 15, Projective Spaces)

o NYTechWomen Social Sunday Brunch – Women from some of the city's top tech organizations get together for brunch, cocktails, and networking with some brilliant leaders. (May 20, Gravy NYC)

o The Power of Content: How Women Connect, Catch Up and Share Online -- Join Yahoo! and marketing experts from L'Oréal, Macy's, and more for a panel discussion on how social media is changing the way women consume and share online content – and what that means for marketers. (May 16, Internet Week New York HQ)

Classes

Learn how to teach yourself code, build a mobile app, and design a game from the gurus at General Assembly (May 14-17 in the classroom at Internet Week New York HQ at 82 Mercer)

Get the scoop on creating content that makes an impact in the Demand Media Classroom (Various dates, Internet Week New York Headquarters)

Build your business by mastering social media and blogging (Various dates, TekServe Retail Store)

Hot Topics:

o Keynotes at Internet Week New York Headquarters by David Karp of Tumblr, David Carr & Brian Stelter (New York Times), Mitchell Baker (Mozilla Foundation), Shane Smith (VICE), and Bob Lefsetz. (Onstage, Internet Week New York HQ at 82 Mercer)

o Oakland A’s General Manager Billy Beane of Moneyball fame keynotes Yahoo’s Big Data. Big Solutions. (Onstage, Internet Week NY HQ at 82 Mercer)

o Opting in to Do Not Track,: A half-day conference that is free and open to the public exploring new technologies that allow consumers to opt out of third-party tracking software online. (May 17, Internet Week New York HQ at 82 Mercer)

o Search + Social: A Love Story: About.com hosts a panel exploring how brands should be thinking about search and social to deliver value and create relationships with users. (May 16, Internet Week New York HQ at 82 Mercer)

o Targeting and Providing a Platform: Learn why successfully targeting your demographic is the foundation of a successful, innovative, and meaningful campaign at this panel organized by Netmining. (May 17, Internet Week New York HQ at 82 Mercer)

Internet Week New York is produced by the International Academy of Digital Arts & Sciences (IADAS), in cooperation with the Mayor’s Office of Media and Entertainment.

About the International Academy of Digital Arts and Sciences The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. An international organization, The Academy selects the Nominees and Winners for The Webby Awards, the leading international award honoring excellence on the Internet.The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, The Simpsons creator Matt Groening, R/GA Founder and Chairman Robert Greenberg. Find more information at www.iadas.net.

About the Mayor’s Office of Media and Entertainment The Mayor’s Office of Media and Entertainment consists of the Office of Film, Theatre and Broadcasting, the Office of Digital Coordination and NYC Media, the official TV, radio and online network of the City of New York. The agency’s mission is to streamline government communications by making information accessible, leveraging technology to aid in the transparency of government and by supporting relevant media and entertainment industries in New York City. Visit nyc.gov/mome to learn more or follow NYC Media on Twitter at twitter.com/nyc_media. ###