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internet week new york 2014 unveils lineup for classroom sessions on topics from launching a startup in nyc to intros to coding and bitcoin

Sponsored by The Trade Desk, workshops at Internet Week NY HQ to be led by experts from General Assembly, Aquent Gymnasium, CourseHorse and more

First Lady of New York City Chirlane McCray and NYC Schools Chancellor Carmen Fariña to take coding class led by NYC middle school students


Jenny Chang, jenny@pkpr.com
Marc Shatzman, marc@pkpr.com
PKPR, 212-627-8098

New York, NY (May 15, 2014) - Offering interactive crash courses on everything from launching a startup in New York City to the fundamentals of coding, bitcoin, infographics and data visualization, Internet Week New York today unveiled the lineup for its Classroom sessions, a series of tactical workshops, discussions and case studies led by industry experts from The Trade Desk, Aquent Gymnasium, CourseHorse, General Assembly, NYC Digital and other top organizations.

Taking place from May 19th to 25th, Internet Week New York 2014 is expected to draw more than 45,000 people to over 250 events taking place at the IWNY HQ at Chelsea’s Metropolitan Pavilion and at venues across the city, including The Webby Awards hosted by Patton Oswalt, The Webutante Ball, and the Official IWNY HQ Closing Party. Passes to the Internet Week New York HQ, including Student Passes ($45 with student ID), can be purchased at www.internetweekny.com/orders.

A highlight of the Classroom sessions will be workshop on May 21st where New York City middle school students will teach a coding class to participants including the First Lady of New York City Chirlane McCray and Schools Chancellor Carmen Fariña.

“Our classroom sessions offer students of all ages a perfect opportunity to drill down on some of the issues that will be hot topics at this year’s festival," said Allison Arden, Managing Director of Internet Week. “The series offers festival-goers a chance to learn practical, hands-on skills directly from some of the industry’s top experts.”

The full schedule of Classroom sessions can be found here. Highlights of the series include:

  • THE TRADE DESK SESSIONS
    Monday, May 19th – Thursday, May 22nd
    Presented by The Trade Desk, Inc.
    Advertising tech innovator The Trade Desk presents a four-day series investigating the intersection of advertising and data technology. Led by CEO Jeff Green, classroom sessions will explore the problem of data overload, the future of real-time bidding (RTB), and why the agency of tomorrow will not be a demand-side platform.
  • HOW TO LAUNCH A STARTUP IN NEW YORK CITY
    Tuesday, May 20th, 12:00-12:45 pm
    Presented by NYC Digital
    Presenter: Adam Malitz, Account Manager, NYC Business Solutions Lower Manhattan Center
    Representatives from the NYC Department of Small Business Services (SBS) will lead an in-depth look at the many resources available to entrepreneurs launching new businesses in New York City. Topics will include securing financing for a successful launch; reviewing leases and contracts; obtaining free legal advice; recruiting the right talent; finding programs to help turn business concepts into actionable plans; and tailoring digital marketing to a small business.
  • INTRO TO BITCOIN
    Tuesday, May 20th, 4:00-4:45 pm
    Presented by CourseHorse and xCubicle
    Presenter: Patrick Chen, Co-Founder, xCubicle
    Does the world of bitcoins have your heard spinning? This class is for anyone looking to better understand crypto-currencies, but isn't sure where to begin. Newbie-friendly, the class will explore the crypto-currency ecosystem and related technologies and exchanges while also providing a how-to for those looking to get started in this exciting emerging area.
  • STUDENTS IN ACTION: THE NEXT GENERATION OF SOFTWARE ENGINEERS
    Wednesday, May 21st, 3:00-3:45 pm
    Presented by NYC Digital
    Meet the middle school students who are taking part in the NYC Department of Education’s Software Engineering Pilot, where they are learning how to write computer programs, build robots, make websites and more. In this session, the students will be the teachers, guiding participants -- including the First Lady of New York City Chirlane McCray and Schools Chancellor Carmen Fariña -- how to code using Scratch.
  • DATA-DRIVEN UX DESIGN
    Thursday, May 22nd, 11:00-11:45 pm
    Presented by General Assembly
    This class will demystify the world of metrics, analytics and data, offering an overview on how to use strategic-level key performance metrics (KPI) to drive tactical decisions such as product design. Participants will learn how to derive specific design decisions from a range of sources, including Google Analytics, A/B testing, eyetracking data, social media and real-time stats. They will also learn how to avoid the common pitfall of information overload by streamlining analytics installation, tracking, monitoring and reporting processes.
  • INFOGRAPHICS: MAKING DATA TALK
    Thursday, May 22nd, 2:00 - 2:45pm
    Presented by CourseHorse and MediaBistro
    Presenter: Sascha Mombartz
    In the age of big data, visual communication can be the best way to convey information quickly and efficiently. This class will teach the special skill set this requires: a mix of storytelling, data analysis and visual thinking. Participants will learn how to analyze what makes and breaks an infographic, how to think visually about data and understand the underlying hierarchies and relationships and how to compress information.


About Internet Week Launched in 2008 in cooperation with the New York Mayor's Office of Media and Entertainment, Internet Week New York is a week-long festival celebrating Internet business and culture. In 2013, more than 45,000 people attended nearly 400 events throughout the city. Sponsors of Internet Week New York 2014 include CBRE (Real Estate Sponsor), Vitamin T, The Trade Desk (Classroom Sponsor), Telescope (Social Engagement Sponsor), Neustar (Co-Presenting Data Sponsor), SheKnows, MediaCom (Live Feed Sponsor), Quantcast, MediaPost’s OMMA (Theater Sponsor), Yahoo, Oracle Social Cloud (Retail and Commerce Sponsor), Evolve Media (Stage Sponsor), 24Seven Inc. (Co-presenting Style and Design Sponsor), USA TODAY | GANNETT (Stage Sponsor), Sailthru, Outbrain, TakePart, Elio Motors, Brabble (Startup City Sponsor), CementBloc (Citywide Event Sponsor), Criteo (Future of Marketing and Advertising Sponsor), Celtra (Co-Presenting Future of Marketing and Advertising Sponsor), Blinkx, Ntent, Rubicon, Core Audience, KBS and The Wall Street Journal. Partners include VICE (Content Partner), The Webby Awards (Content Partner), Mixcloud (Music Partner), GrandLife Hotels (Hotel Partner), Design Within Reach (Design Partner), Food to Eat (Cafe Partner), Uber (Transportation Partner), Mother New York (Content Partner), General Assembly (Education Partner), CourseHorse (Education Partner), FastPXL (Mobile App Partner), CBS Interactive (Media Partner), The New York Times (Media Partner), Flavorpill (Media Partner), Northside (Media Partner), Mashable (Media Partner), Refinery29 (Media Partner), Automotive News (Media Partner), CNYB (Media Partner), Tekserve (Technology Partner), AlleyWire (Media and Content Partner), QuizUp (Content Partner), Tasting Table (Media Partner), CE Week, Dealmarket (Startup City Partner), Delivery.com (Startup City Partner), Gbanga (Startup City Partner), Headstore (Startup City Partner), Instahive (Startup City Partner), Honey (Startup City Partner), Brabble (Startup City Partner), Padspin (Startup City Parnter) and Basno (Startup City Parnter). Internet Week New York is presented by Made in New York, the Mayor's Office of Media and Entertainment (Presenting Partner) and Crain Communications. The official site for Internet Week is www.InternetWeekNY.com.